Strategy We find the real problem before anything gets designed. Research, design thinking sessions, positioning and voice give every later decision something to answer to.

We visit the business, talk to the founders, the team and the customers, and study the market around them before forming a view.

We run design thinking sessions with founders and their teams, so they understand their brand, understand their stakeholders and design an action that works.

We define where the business stands and who it is for, in a sentence everyone on the team can repeat.

We turn the positioning into a plan for how the brand behaves: what it says, what it shows and what it leaves out.

We help shape what gets made and how it is offered, from a product range to a menu, so the offer supports the brand.

We develop names for businesses, products and ranges that are easy to say, easy to remember and right for the market they enter.

We write down how the brand sounds, with examples, so every menu, caption and email reads like the same business.